Apple, Android and BlackBerry have had the smartphone market
pretty much to themselves in recent years but with the launch of Windows 8 that
could all be about to change. Samsung
and HTC, both known as Android handset manufacturers, have launched their
versions of Window Phone 8 but it’s Nokia that looks set to recapture a share
of the mobile market they enjoyed in previous years.
So what’s different about Windows 8? Well, for the first time Microsoft have
deployed the same operating system across PC, tablet, XBox and mobile, which
makes for a truly consistent and very intuitive end user experience.
And, as an operating system, I think Microsoft have really
got the balance right. At one end of the
scale you have iPhone, which is tightly controlled and very restricted around
Apple’s iTunes and Apps Store. At the
other end you have Android, the open source platform that doesn’t have the same
security around applications. Android
malware continues to grow, with a staggering 51,447 unique samples detected in
the third quarter of 2012.
Windows 8 sits in the middle ground; they have a well-managed
(and certified) apps marketplace that now offers in excess of 100,000
applications, and Windows 8 offers the security we’ve all come to expect from
Microsoft.
So for best in class Office, Sharepoint and Exchange
integration, free on-board sat nav with Nokia Drive and really great free apps
like Nokia City Lens, I genuinely think the Lumia range of smartphones will put
Nokia and Windows Phone firmly back on the map.
For advice on any aspect of your business communications, contact 8020 Ltd on 01387 250008.
Andrew Edgar
Managing Director
8020 Ltd
01387 250008
www.8020ltd.com
Andrew Edgar
Managing Director
8020 Ltd
01387 250008
www.8020ltd.com
