Nokia is making a comeback to the smartphone arena having
previously failed to impress consumers with their just-average versions of the
smartphone. Surpassed by RIM, Apple and
Android, Nokia needed to shake up production or risk losing their long-standing
reputation of making excellent quality, innovative phones.
Part of their reinvention involved teaming up with Microsoft
to form an alliance which would power the new range of Nokia phones through
Windows Mobile. A clever and mutually
beneficial partnership most would agree as Nokia are a globally reputed
manufacturer and Windows needed to get in on the mobile phone action to curtail
the upsurge of its competitors, such as Google Android which is now the world’s
leading mobile phone operating software.
So Nokia’s Lumia 800, with its seamless clear black curved glass
chassis and large display screen looks and feels like a high end smartphone,
with the operating software to match.
Windows Phone 7.5 is slick and easy to use and it’s built for business
with embedded Microsoft Office which allows you to read and edit Word,
PowerPoint and Excel documents, as well as share them instantly. Email is good too with Exchange functionality
for enterprise customers giving access to calendar, contacts and mail
synchronisation on the move.
One of the biggest drivers for smartphones however is the
availability and choice of applications, or apps as they’ve become known. According to Microsoft, there are over 30,000
apps and games in the Windows Phone Marketplace that you can download to your
handset. Many of these apps were written pre 7.5, so only a portion of them
support the features that the update brings. Microsoft however is encouraging
developers to write their code with Windows Phone 7.5 in mind.
Aside from the smartphone arena, Nokia has successfully
penetrated the lower end handset market with a massive proportion of businesses
remaining loyal. Many users rely on
their longevity and dependability and fail to be swayed by the latest handset
on the go.
Was it perhaps naive of critics to ever doubt that Nokia
could bounce back? After all, Nokia was
the world’s largest manufacturer of mobile phones in 2011. In the global smartphone rivalry Nokia and
Microsoft have some ground to make up behind RIM’s BlackBerry, Apple and
Android - but the race could be heating up for 2012. The Lumia 800 combines the simplicity of a
Nokia handset with Microsoft’s powerful operating software making it a real
contender in an increasingly competitive market.
For a demo of the Nokia Lumia 800, or for more information
on how smartphones could improve your business communications contact 8020ltd on 01387 250008
Andrew Edgar
Managing Director
8020 Ltd
01387 250008
