Tuesday 28 February 2012

Is free public Wifi really on the horizon?


O2 are building a hotspot network called O2 Wifi. It’s free and you don’t even have to be an O2 customer to use it.  Even if your business mobile’s with another network or you get your home broadband
from someone else, everyone will be able to use it.

O2 Wifi will give you speeds up to ten times faster than a normal mobile connection and when you’re browsing on Wifi you’re not eating up your monthly mobile data allowance.

By the end of the year O2 will have set up thousands of hotspots. And by 2013, they aim to have 14,000 hotspots across the UK – double the number anyone offers now.  This means we’ll be able to use O2 Wifi in shops, cafes and bars. Then train stations, airports, shopping centres, libraries, parks and stadiums.  
O2 has already signed a deal with London's Westminster City Council and the Royal Borough of Kensington and Chelsea to create Europe's largest free wireless hub in Europe.  

The deal is part of both councils' plans to ensure that visitors to London will be able to make the most out of London's offerings, particularly in a year in which both the Diamond Jubilee and the Olympics take place. The costs of providing the Wi-Fi have been covered by O2, and not at the expense of the taxpayer.

So what’s in it for O2? 

Well for a start Wifi can immediately take some of the strain off the operators 3G network resulting in a better service for voice users as well.  Other reasons for doing so could include getting hold of user data that they can sell to venues or advertisers and of course by opening it up to everyone they can start marketing the network to people who aren't already on O2.

For advice on any aspect of your business communicationscontact 8020 Ltd on 01387 250008.

Andrew Edgar
Managing Director
8020 Ltd
01387 250008